"The scary part was admitting someone would care."

A truth. According to you. From today's perspective.

There are people in our lives who care about us and who would be interested in hearing our opinions about big topics. There are also topics about which we are extremely qualified, but about which people tend not to ask. The creative insight honor package starts with some seminal experience, truth, descriptor, or claim to fame, and uses that as a metaphor to convey specific and worldview wisdom to family, friends, associates, and even broader audiences that may be interested in your platform. 

The structure looks more or less like this:

  • One story or description to position the content.
  • Roughly 30 single sentence truth statements, born from the story/metaphor, each followed by one to three paragraphs of explanation. 
  • Usually there are simple sketches that go with each concept as well. 
  • The whole thing is bound into a nondescript pocket sized book. Picture something you may hand to a friend over breakfast, or that a manager may offer a new employee, or that a family member or someone who sees you as a mentor may embrace. 
  • The title is almost always, "How to xxx, According to yyy, Season, Year." The idea is to offer your own, apolitical perspective about a single idea, as you see it at this point in time. A gift in printed conversation.
  • We also frequently build a complementary PowerPoint presentation so that people can share the ideas in more public settings if they choose to.


  • Giver interview
  • Big idea summary
  • Anecdotes
  • Quotes
  • Printed, nondescript book
  • Gift item
  • PowerPoint
  • Honoring event / experience
  • 2-6 month total engagement time

Please think of this as an abbreviated list of variations from which we can build the engagement.

Example titles:

How to be Black by a young man from the inner city who's succeeding in the startup tech world, but who feels the outsider-ness of his race in his current setting, as well as the pressure from home to "stay real" to something that's forced him to rethink what it means to be Black.

How to Wear a Wig by a young woman with Stage 4 cancer, and a very public job. The wig is about dealing with adversity, about affirming identity, and about being as honest as the moment is.

How to Sell Eggs by a two elementary aged girls and their father. They live in an affluent part of town, and raise chickens in their back yard. The girls sell the eggs to neighbors on a subscription basis, and deliver the eggs in a red wagon. Insights about responsibility, family, community, and business.

How to Love Gluten-Free Pizza by a man who's lost a lot of weight and who'd much rather eat the real stuff, but who lives with an eye to preserving his health and longevity for the sake of his family. He's quick to point out the title is not How to Love Eating Gluten-Free Pizza ... just what the crap stands for.

How to Take Your Medicine by a highly specialized physician whose patient-collaborative practice is oriented to wellness over treatment, results over formularies, and personal ownership over abdication of health to experts who will never engage or generate results the way an inspired person dedicated to their own well-being can.